About Us

JASE - +64 21 626903 - jase@solelab.co.nz
ADDRESS: 10 Helwick Street, Wanaka (opposite Westpac upstairs)

At SOLELAB we carry the most comprehensive collection of custom insoles in the country. We specialise in producing the most comfortable and supportive footbeds for all activities, utilising state of the art equipment from France and a bespoke one-on-one service. We 100% guarantee the right fit for you.

No matter what sport or activity you participate in, and at what level, your feet are often the most overlooked part of your performance and everyday life. From the recreational golfer to the world cup ski racer, to the hospitality or retail person, support and comfort of your feet will elevate your performance and enjoyment to the next level.

With over 30 years experience as a master bootfitter and a passion for foot dynamics and functional custom insoles, Jason Woolf will bring exceptional knowledge, care, and experience to your custom insole fitting.

Your feet work hard! Why not support them in a way they deserve? 



Jason Woolf: I was initially introduced to custom footbeds back in 1989 when working at a local ski shop in the UK, which ignited my interest in foot dynamics and the way custom insoles worked and the benefits they gave.

Since then, working with footbeds, feet and boot customisation has taken me all over the world, working in many countries to help develop my skills, knowledge and experience while keeping a very open approach to custom footwear.

I first came to Wanaka in 2001, working within the snow industry specialising in custom boot fitting and custom insoles. I soon fell in love with Wanaka, and this has been my home ever since.  In 2003 I set up a distribution company importing outdoor products which included custom liners, boot fitting aids and insoles to help cater for this particular areas, while still actively being involved in custom boot fitting and training of others.

With over 30 years of experience with custom insoles and boot modifications as well as custom boot fitting, my love and passion for helping people support their feet for all activities has brought me to establish SOLELAB. My aim is to produce the most comfortable and supportive footbeds for every foot and every activity.

To make an appointment or chat please call me on 021 626903 or email jase@solelab.co.nz 

ADDRESS: 10 Helwick Street, Wanaka (opposite Westpac upstairs)